In the Origin of Wealth, Eric Beinhocker offers a thorough and convincing new way to think about economic growth and business management. The author begins by exploring the roots of modern eco

The Origin of Wealth

The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors

Standing Room Only

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own

Groundswell

Stuck in a "win-win versus win-lose" debate, most negotiation books focus on face-to-face tactics. Yet table tactics are only the "first dimension" of Lax and Sebenius??s pathbreaking 3-D Negotiati

3-d Negotiation

Clayton M. Christensen and Michael E. Raynor reveals that innovation is not as unpredictable as most managers have come to believe. A f ollow-up to the worldwide bestseller, "The Innovator's Dilemm